At WELUKA, every thread tells a story. Inspired by the Xhosa word “weluka”, meaning “to weave,” our female-operated business is a celebration of heritage craftsmanship, empowerment, and the timeless art of rug making. Specialising in natural fibre rugs—including wool and other sustainable fibres—we place a premium on quality by meticulously monitoring every fibre from its source.

Our rugs are handcrafted with love and precision by skilled artisans using traditional Punja looms and centuries-old weaving techniques, both in South Africa and India. This slow, deliberate process ensures each rug is a unique masterpiece, rich with texture, natural imperfections, and enduring resilience. Wool’s natural lanolin coating enhances durability, while our commitment to ethical sourcing and traceability guarantees authenticity and sustainability.

Choosing a WELUKA rug means selecting a bespoke work of art that reflects your individual style and enriches your home with warmth and understated luxury. We invite you to collaborate with us to create timeless pieces that not only adorn your space but also carry stories of tradition, upliftment, and sustainability for years to come.